start-ups

Storytelling 3: Tips for a compelling narrative

Storytelling at work

In the first two parts of our series we looked at the science behind storytelling, and how to jump in and create your own. And in this post we share a few tips to help you hone and maintain your storytelling habit.

Perhaps the world's (and our own) infatuation with storytelling will fade over time, but stories themselves are no flash in the pan. They speak to our quintessentially human desire to communicate. And at their best, elevate the simple stuff of life to the utterly captivating. So here they are, a few of our top tips.

1. Start with emotion

What emotions are at the heart of the story, how do you want your audience to feel when they hear it? What do you want them to do after they've heard it? Pin them down and keep them at the story's heart.

2. Identify the narrative arc

It sounds obvious. It is obvious. And yet... structure so often goes out the window. So clarify the beginning, middle and end, and make sure your story is going somewhere.

Writing down the three or five key elements on post-it notes and switching them around may help you find the most powerful structure for your story.

3. Keep it personal

The personal is powerful. If you can show why something matters to you, you'll help your audience understand why it matters to them.

If you're like me, you'll hate doing this. You could decide to suck it up, if that works for you, or you could find a personal angle on a story that can bring it to life without leaving you feeling entirely exposed.

4. Keep it short, with options to extend

Develop and practice 60-second, 2- and 3-minute versions of your story. You can fit a surprising amount into a minute, whether or not you adhere to the rules of Just a Minute.

5. Start small, and varied

Create a few stories and try them out as soon as possible, starting with low risk situations. Review, extend, condense and adapt as you find out what works best for you and has the greatest impact on a particular audience.

Do drop us a line if you have any questions, or would like to know more about how you can use storytelling more effectively at work. Or sign up to download our free Chirp Workbook.

 

 

Risk series: Helen Walton on gaming and business

Gamevy-founder-Helen-Walton.JPG

In the first of our podcast series about risk, we talk to Helen Walton, Co-founder and Marketing Director at Gamevy. As an entrepreneur who runs a gaming start-up, Helen encounters risk in different guises on an almost daily basis. We talk to her about the human urge to gamble, the importance of knowing your bottom line, and the biggest risks she's taken. We also hear about one of Gamevy's less conventional investment decisions!

Helen Walton is a writer and marketing manager who enjoys solving problems, trying out ideas and making things happen. She started out in Unilever, (back in the glory days when advertising budgets meant long, boozy lunches). Since then her work has included a column in the Daily Mail, naming lipsticks, saving literature (a game that won a NIBBIE) and writing an IT course. Helen is Co-founder and Marketing Director at Gamevy, an award-winning company whose games combine skill, chance and life-changing jackpots for the ultimate in fun.

 

Learn more about how to embrace risk, innovation and experiments with our free Chirp Guide. Sign up to receive your download.