Innovation, Podcast
Kamala Katbamna
Innovation series: Nick Parker on creativity ...

start-ups

Storytelling 3: Tips for a compelling narrative

In the first two parts of our series we looked at the science behind storytelling, and how to jump in and create your own. And in this post we share a few tips to help you hone and maintain your storytelling habit.

Perhaps the world's (and our own) infatuation with storytelling will fade over time, but stories themselves are no flash in the pan. They speak to our quintessentially human desire to communicate. And at their best, elevate the simple stuff of life to the utterly captivating. So here they are, a few of our top tips.

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Risk series: Helen Walton on gaming and business

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Gamevy-founder-Helen-Walton.JPG

In the first of our podcast series about risk, we talk to Helen Walton, Co-founder and Marketing Director at Gamevy. As an entrepreneur who runs a gaming start-up, Helen encounters risk in different guises on an almost daily basis. We talk to her about the human urge to gamble, the importance of knowing your bottom line, and the biggest risks she's taken. We also hear about one of Gamevy's less conventional investment decisions!

Helen Walton is a writer and marketing manager who enjoys solving problems, trying out ideas and making things happen. She started out in Unilever, (back in the glory days when advertising budgets meant long, boozy lunches). Since then her work has included a column in the Daily Mail, naming lipsticks, saving literature (a game that won a NIBBIE) and writing an IT course. Helen is Co-founder and Marketing Director at Gamevy, an award-winning company whose games combine skill, chance and life-changing jackpots for the ultimate in fun.

 

Learn more about how to embrace risk, innovation and experiments with our free Chirp Guide. Sign up to receive your download.