business

Storytelling 3: Tips for a compelling narrative

Storytelling at work

In the first two parts of our series we looked at the science behind storytelling, and how to jump in and create your own. And in this post we share a few tips to help you hone and maintain your storytelling habit.

Perhaps the world's (and our own) infatuation with storytelling will fade over time, but stories themselves are no flash in the pan. They speak to our quintessentially human desire to communicate. And at their best, elevate the simple stuff of life to the utterly captivating. So here they are, a few of our top tips.

1. Start with emotion

What emotions are at the heart of the story, how do you want your audience to feel when they hear it? What do you want them to do after they've heard it? Pin them down and keep them at the story's heart.

2. Identify the narrative arc

It sounds obvious. It is obvious. And yet... structure so often goes out the window. So clarify the beginning, middle and end, and make sure your story is going somewhere.

Writing down the three or five key elements on post-it notes and switching them around may help you find the most powerful structure for your story.

3. Keep it personal

The personal is powerful. If you can show why something matters to you, you'll help your audience understand why it matters to them.

If you're like me, you'll hate doing this. You could decide to suck it up, if that works for you, or you could find a personal angle on a story that can bring it to life without leaving you feeling entirely exposed.

4. Keep it short, with options to extend

Develop and practice 60-second, 2- and 3-minute versions of your story. You can fit a surprising amount into a minute, whether or not you adhere to the rules of Just a Minute.

5. Start small, and varied

Create a few stories and try them out as soon as possible, starting with low risk situations. Review, extend, condense and adapt as you find out what works best for you and has the greatest impact on a particular audience.

Do drop us a line if you have any questions, or would like to know more about how you can use storytelling more effectively at work. Or sign up to download our free Chirp Workbook.

 

 

Why comparison can kill your career (and how to avoid it)

Red leaf, yellow leaf – the same but different

Red leaf, yellow leaf – the same but different

It happens to the best of us. Even the sturdily self-assured. (And the nicest.) You’re going about your business when you suddenly encounter someone like you, but better. They might do your dream job, or live the live you seek. Or simply navigate the world with more ease. Whatever it is, your heart sinks. Welcome to ‘compare and despair’.

A brilliant business coach diagnosed me with ‘compare and despair’ when I was launching Chirp. I’d just Googled an old friend and, having discovered that she was now Very Successful, confessed to feeling a Bit Rubbish.

I’ve met plenty of people who’d rather you didn’t succeed because they perceive success as finite, rather than abundant. As if it’s ‘one in, one out’. But that wasn’t the problem here. I felt incredibly proud of my friend. And I knew the comparison was a) unsound, and b) unhelpful. But it still hit home.

As it happens, I was in good company. Comparison, it seems, is part of the human condition. The American psychologist Leon Festinger first coined the term ‘social comparison theory’ in the ‘50s, but the subject was widely researched before and has been since.

And the thing is, comparison isn’t inevitably bad. It can help you assess where you stand in the world. It can help you see just what's possible. And it can motivate you to get to where you want to be. (Of which, more later.)

But what isn’t helpful is serving your comparison with a large dollop of inadequacy. It’s so easy to conclude that, because someone else seems to be succeeding, you must be failing. Or at least falling behind. But that sort of muddled thinking can make you feel that there’s no point even trying. That you’re destined for mediocrity rather than meteoric rise. And to do so without working out what success means to you in the first place.

So how do you avoid despair when you compare? Here are some of the techniques I share with my clients (and use myself).

1. Name it

There’s something incredibly reassuring about acknowledging ‘compare and despair’. So I encourage my clients not only to recognise, but to label it. This can also be hugely freeing. Rather than ruminating and feeling rubbish, you can process what you’re feeling faster. And then move on.

2. Convert despair to share

Help yourself to whatever your chosen subject is doing. Focus on what's within your control, remember not everything will be, and ask for advice if you can.

This can be useful for big life changes, but comes into its own on a smaller scale. Look for the tools, techniques and behaviours that you think make the other person successful. It might be engaging particular colleagues, or asking for specific feedback, or being clear about expectations. Be curious and think laterally.

If you notice something you think is useful, try it out for yourself. Like anything new, it might take time to inhabit in a way that feels authentic. So be willing to adopt, adapt and discard depending on what proves useful and right for you.

3. Get started

Ever see someone doing something you could have done? And decide that ship has sailed? You might be right, of course. On the other hand, someone else might simply have done the groundwork for you and shown what’s possible. Which is actually quite helpful.

The only way to find out is to begin. Late so often is better than never. So start small, experiment lots, and learn as much as you can from the subjects of your comparison.

Incidentally, for me this means dipping my toe into online provision. Funnily enough, as soon as I gave it some serious thought an opportunity came my way. Serendipity is a marvellous thing. But more to the point, having the idea in mind meant I was not only scanning the horizon for opportunities, but then able to accept them with confidence.

4. It really is about you

Perception is (almost) everything. How you see someone may not align with their perception of themselves. And while you’re busily comparing, the focus of your despair is probably doing the same to someone else (or to you).

‘Compare and despair’ is never really about the other person. They just happened to be there at the right time to connect with your particular worry or desire. So, rather than racing an unwitting competitor, try to measure yourself against what you really want. If seeing what someone else has done gives you the proverbial kick you need to get going, then all good. And if it gives you pause and helps you work out what you really want, then that’s rather fortuitous too.

 

Risk series: Helen Walton on gaming and business

Gamevy-founder-Helen-Walton.JPG

In the first of our podcast series about risk, we talk to Helen Walton, Co-founder and Marketing Director at Gamevy. As an entrepreneur who runs a gaming start-up, Helen encounters risk in different guises on an almost daily basis. We talk to her about the human urge to gamble, the importance of knowing your bottom line, and the biggest risks she's taken. We also hear about one of Gamevy's less conventional investment decisions!

Helen Walton is a writer and marketing manager who enjoys solving problems, trying out ideas and making things happen. She started out in Unilever, (back in the glory days when advertising budgets meant long, boozy lunches). Since then her work has included a column in the Daily Mail, naming lipsticks, saving literature (a game that won a NIBBIE) and writing an IT course. Helen is Co-founder and Marketing Director at Gamevy, an award-winning company whose games combine skill, chance and life-changing jackpots for the ultimate in fun.

 

Learn more about how to embrace risk, innovation and experiments with our free Chirp Guide. Sign up to receive your download.