Risk series: Helen Walton on gaming and business

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In the first of our podcast series about risk, we talk to Helen Walton, Co-founder and Marketing Director at Gamevy. As an entrepreneur who runs a gaming start-up, Helen encounters risk in different guises on an almost daily basis. We talk to her about the human urge to gamble, the importance of knowing your bottom line, and the biggest risks she's taken. We also hear about one of Gamevy's less conventional investment decisions!

Helen Walton is a writer and marketing manager who enjoys solving problems, trying out ideas and making things happen. She started out in Unilever, (back in the glory days when advertising budgets meant long, boozy lunches). Since then her work has included a column in the Daily Mail, naming lipsticks, saving literature (a game that won a NIBBIE) and writing an IT course. Helen is Co-founder and Marketing Director at Gamevy, an award-winning company whose games combine skill, chance and life-changing jackpots for the ultimate in fun.